The Portuguese wine company Pinhal da Torre always seeks to innovate in their products. It was the first wine company in Portugal to introduce the Braille language into their labels, aiding the visual impaired and giving them more independence while choosing their favorite wine.

 

Thinking about this commitment to their clients, I designed a corporate gift that praises not only the company's wine quality, but that also builds an experience and memory in their consumers, strengthening brand and increasing mindshare.

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Made of 4mm plywood, the bottle package becomes a mini wine holder with two coaster, showing that Pinhal da Torre is concerned not only with its wine, but also with its peripherals. This gives a new purpose to a sub-products that would be easily discarded.

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The project features in the 2015 Rio+Design Exhibition during Rio de Janeiro's Design week, and later on was selected to be in the Packaging of the World design blog.

Link:

https://www.packagingoftheworld.com/2016/09/pinhal-da-torre-wine-box-gift.html

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